Sustained energy. Limitless potential.

Woman drinking a sports drink
  • Better-for-you energy beverages
  • Wellness in a bottle for work, life and play
  • Learn how to co-create the future of energy drinks
Better-for-you energy beverages
Component content

Life is busier than ever. Consumers across the world are finding it harder to stay focused, manage stress and sleep well.

Woman doing yoga

In the Asia-Pacific (APAC) region, consumers want holistic solutions; they associate day-to-day energy with their overall wellbeing. This heralded a change in perceptions of traditional energy beverages (the heavy sugar hit combined with high caffeine and taurine content).

New, better-for-you energy beverages can give consumers the lift they’re looking for, enhancing mood, cognitive performance and physical health – as well as improving, rather than disrupting their sleep. This presents an opportunity. 

Energy beverages represent the biggest growth potential amongst all non-alcoholic beverages in the Asia-Pacific region, with a CAGR of +7.5% in 2024-25. A third (31%) of APAC consumers would drink energy beverages more often if the products improved their concentration.1

  1. Source: Globaldata Consumer survey 2023

Wellness in a bottle for work, life and play
Component content

Wellness in a bottle for work, life and play

Givaudan’s Energy Semiotics study – the first of its kind – explored how consumers across Australia, China and Thailand relate to ‘energy’.  

  

We found that consumers are looking
for three key benefits to live their lives to the fullest
Sustain vitality
To sustain their vitality throughout the day, without a crash later on.
Health and wellbeing
To revitalise mind, body and spirit for holistic health.
Revitalise
To improve mental agility and invigorate social commitments – so they can work hard and play hard.
Learn how to co-create the future of energy drinks
Component content
Man in a bicycle race

Learn how to co-create the future of energy drinks

Read the guide to find out how you can innovate for health-conscious consumers across all three spaces, redefine the next generation of energy drinks and stay
ahead of market trends.

Download the guide    Contact us

This page is intended to provide business-to-business information. It is not intended for communication to end consumers. The information provided, including product uses and admissibility, must be checked and confirmed for compliance under appropriate local country-specific regulations. There is currently no harmonised legal definition for naturallness of food ingredients.

Any communication to end consumers must be done according to the appropriate local regulations/guidances.