Givaudan Active Beauty unveils [N.A.S.]™ Rosemary 01, the organic BHT challenger

Givaudan Active Beauty strengthens its portfolio by launching [N.A.S.]™ Rosemary 01, a functional cosmetic ingredient that challenges butylated hydroxytoluene (BHT) by outperforming its efficacy in a natural and organic way. Crafted by green fractionation from rosemary sustainably sourced mainly in Morocco, our new ingredient offers antioxidant benefits superior to BHT and BHA and some natural solutions while protecting botanical oils and stabilising colours.

The ability to offer beauty products that retain the perfect aspect, odour and colour is essential in the cosmetics industry.

This first proof of product quality visible to the consumer ensures a positive perception and helps secure consumer loyalty.

However, it is still challenging for formulators today to create a 100% natural origin formulation due to the use of synthetic preservatives.

[N.A.S.]™ Rosemary 01 is an organic certified ingredient crafted by green fractionation from handpicked rosemary leaves, sustainably sourced mainly in the Atlas mountains of Morocco.

Controlled through IDPack, an exhaustive set of analyses including botanical observation, DNA analysis, HPTLC and HPLC measurement, this antioxidant solution is able to offer pure and natural claims to the cosmetics market.

“The current set of synthetic antioxidants used in cosmetic products, such as BHA, BHT and synthetic tocopherols, are effective but contested by an increasing number of consumers. Our scientists rose to the challenge of finding organic and even more efficient alternatives to offer formulators a sustainable way to create finished cosmetic products with 100% natural origin ingredients.”

Yohan Rolland, Global Category Manager

Several tests were performed to demonstrate the efficacy of [N.A.S.]™ Rosemary 01 compared with synthetic antioxidants. All demonstrate higher efficacy on aggressive temperature and light exposure conditions, showing that our ingredient is:

• A better antioxidant, 2.3 times more efficient than BHT, and 3.3 times more efficient than BHA
• Able to protect an oil-soluble colouring agent in MCT more than 2 times better than BHT and synthetic competitor
• Able to protect water-soluble colouring agents in emulsion more than 2 times better than BHT and synthetic tocopherols.

[N.A.S.] ™ Rosemary 01 outperforms synthetic antioxidants in all categories, making it one of the best natural alternatives in the cosmetics market.

1. IDPack has been developed by our phytochemists to characterise the unique composition of a botanical raw material to demonstrate its authenticity.

About Givaudan
Givaudan is the global leader in the creation of flavours and fragrances, with its heritage stretching back over 250 years, the Company has a long history of innovating tastes and scents. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CH 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on www.givaudan.com.

About Givaudan Fragrance & Beauty
Driven by passion and innovation, Givaudan Fragrance & Beauty aims to bring delightful and memorable sensorial experiences to consumers around the world. Currently present in all major markets, we strive to be the creative partner of choice for customers not only in personal, fabric, hygiene and home care but also in fine fragrances and beauty overall. As the global leader in fragrance creation, the Company is committed to creating fragrances and beauty products for happier, healthier lives with love for nature. Our customers benefit from our expertise in three business units: Fine Fragrances, Consumer Products, and Fragrance Ingredients and Cosmetics Ingredients. We invite you to ‘engage your senses’ and learn more at www.givaudan.com/fragrance-beauty.

About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create high-performing molecules and functional agents, including customised carrier systems. Part of Givaudan Fragrance & Beauty, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.

For further information please contact
Pauline Martin, Operational Marketing & Communications Manager
T +33 3 2688 8417
E pauline.martin.pm1@givaudan.com