Naturality Platform™: embracing nature-conscious fragrance creation

“The ultimate goal, as a perfumer, is to deliver beautiful, scented products that give joy while at the same time being both kind to our planet and competitive on the market.” 

Maxence, Perfumer Consumer Products

	Understanding: Consumer study programmes An essential starting point for successful formulations As demand grows for sustainable products, our wide-ranging consumer research helps us to identify evolving needs and expectations. This gives us unparalleled insights into the so-called ‘naturality boom’ and what consumers around the world are looking for.
	Designing: The Naturality Guide™ The right fragrance with the right claim Like a map guiding our customers, the Naturality Guide™ helps our customers and creative teams to pinpoint the best positioning for their products. It provides a clear segmentation and understanding of the market, resulting in eco-friendly fragrances that support relevant claims.
	Measuring: The Naturality Index™ A powerful design aid for perfumers The Naturality Index™ helps perfumers to take into account the environmental impact of the ingredients they have chosen. Inspired by our Company purpose of ‘creating for happier, healthier lives with love for nature’, this unique assessment tool is based on a deep understanding of the factors that affect fragrance sustainability, such as biodegradability, renewability and sourcing.

“As a perfumer, the Naturality Platform™ gives me the tools and information to make better decisions with every ingredient I add to a fragrance formula. Imagine if I work on ten perfumes a day, made up of 100 raw materials each – the Naturality Guide™ gives me the opportunity to do 1,000 things to help the planet!”

Stephen, Fine Fragrance Perfumer

Creating with purpose

The Naturality Platform™ offers an exciting opportunity to delight consumers, push the frontiers of creativity and build a better future for perfumery and our world. Many wonderful and unexpected solutions are already emerging from the platform, from fine fragrances, personal care fragrances to fabric care.