Reimagining malodour control: Givaudan presents its innovative Zap odour control platform

Givaudan, the global leader in fragrance and beauty, is proud to introduce its reimagined Zap platform, which recognises the profound connection between reducing unpleasant smells and enhancing overall wellbeing. Recent studies conducted by Givaudan researchers on certified malodour counteraction solutions, demonstrate Company’s capability to effectively target odour perception, reduction, prevention, elimination, and protection across various product categories.

“With over 35 years of expertise, our Zap odour solutions redefine freshness. At our Health and Wellbeing Centre of Excellence, based in Ashford, our experts in malodour science collaborate with perfumers globally, enabling the development of scents which help create positive sensorial experiences while at the same time combatting malodours. Our holistic approach combines cutting-edge advancementsin malodour understanding, eco-friendly elimination ingredients, AI performance optimisation, and creativity.”

Jeremy Compton, Global Head of Science and Technology Fragrances

To better reflect how specific malodours are addressed, the Zap platform targets specific problems with dedicated technologies based on regions, climate, and consumer needs:
 

• DeoZap™ 
  Iconic deodorant odour control solutions expertly designed to combat sweat and body odours.
   
• YouZap™
  Personal care odour control solutions encompassing everything from fresh hair to body and intimate care.
   
• FabZap™
  Emblematic laundry odour control solutions that deliver clean freshness, targeting a wide variety of malodours that affect different textiles.
   
• HomeZap™
  Odour control solutions to protect living spaces from environmental malodours, now enriched with the latest solution, AirZap™, targeting indoor air quality.
   
• PetZap™
  New platform dedicated to pet care and odour solutions, addressing the unique challenges faced by pet owners.

Discover how Zap odour solutions can enhance products and brands by providing effective malodour control, delivering a clean freshness that boosts confidence.

Read more about malodour control

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2024, Givaudan employed over 16,900 people worldwide and achieved CHF 7.4 billion in sales with a free cash flow of 15.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.

About Givaudan Fragrance & Beauty 
Givaudan Fragrance & Beauty crafts inspired fragrances to perfume lives and memories, and develops innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.

For further information please contact 
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com