Givaudan launches two cutting-edge fragrance solutions to unlock the ultimate bloom for hair and personal wash applications

Givaudan, the global leader in fragrance and beauty, is proud to present Bloomful™ Splash and Bloom Drops, two new revolutionary solutions crafted to enhance the olfactory perception of hair and personal wash products. Enriching the existing Bloomful™ platform, able to define and measure the bloom in various applications, they trigger a captivating bloom effect during two key moments sought and expected by the consumers: when the fragrance becomes instantly noticeable to one's olfactory senses, and when the fragrance fills the surrounding space.

Bloom represents a pivotal stage when the consumer encounters the fascinating scent emanating from a water-diluted product throughout its various wet stages, creating a truly immersive and key sensory moment. Recognising that a substantial number of users (68% for shampoo and 52% for shower gel*) place the utmost importance on the fragrance during the lathering stage, Bloomful Splash™ offers consumers a mesmerising journey, amplifying and boosting the ‘bloom’ outcome, to intensify the fragrance, elevating the overall delight shower routine.

Bloom Drops is the second innovative solution developed to strengthen and transform the sensory experience. This collection of six perfumery accords is infused with Givaudan’s signature captives to deliver a superior ‘bloom’ impact. Even at lower dosages, they demonstrate a significant increase in execution compared to fragrances that do not feature them.

“Bloomful™ Splash, a patent pending innovation, represents a significant advancement in fragrance technology. It is the result of developing a ‘bloom’ olfactory effect at both the ingredient level with Bloom drops and composition levels with Bloomful Splash™, combined with our expertise in optimising creation rules for optimal performance.”

Philippe Poirier, Head of Global Fragrance Technology

Available to all Givaudan perfumers, those two innovations are designed to enlarge their creative process, allowing them to design fragrances that are both intense in the shower and captivating mid-air.

* Internal CMI data

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2023, Givaudan employed 16,260 people worldwide and achieved CHF 6.9 billion in sales with a free cash flow of 13.3%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.

About Givaudan Fragrance & Beauty 
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.

For further information please contact 
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com