Healthy ageing. Vibrant living.
The world’s population is ageing. And in Asia-Pacific, food, beverages and nutraceutical preferences are changing.
As these consumers grow older, they’re making holistic lifestyle changes that help them live vibrantly – from their thirties to their twilight years.
But one size certainly doesn’t fit all. Givaudan’s extensive consumer research, including surveys and concept tests, interviews and forecasting across the five largest Asia Pacific markets, is conclusive.
We discovered that consumers’ health benefit demands vary significantly across generations and are strongly linked to key moments in life. For millennials, it’s the pressures of daily life. For middle agers, it’s the desire to feel young – and for seniors, it’s an ever-later retirement¹.
And by 2033, healthy ageing products are expected to play an even bigger role in consumers’ longevity and vitality. The most likely scenarios involve technology-driven, highly personalised nutrition or a tradition-led, food-as-medicine preventative approach².
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Mintel, Cater to the evolving needs of healthy ageing consumers, Jan 2022
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Synthesis data for Givaudan, The Future of ageing in APAC, 2023
To differentiate in a crowded market for health products, a successful launch requires a deep understanding of each demographic’s unique healthy ageing motivations, along with the flavour, texture and ingredient portfolio to deliver clinically proven benefits and great taste.
Read the brochure to learn more.
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Any communication to end consumers must be done according to the appropriate local regulations/guidances.