Welcome by Rahul Siva

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I’m Rahul Siva and I’ll be hosting this second episode of our Sweet Smart masterclass! In this episode I’ll be sharing learnings from my 20 years of research experience in artificial intelligence and machine learning. You can find out more about me here. Join me and my colleague Ben Kranen to find out how AI and digital technology guided by human intuition can help us reduce sugar in our favourite foods!

Rahul Siva, Research Investigator

What we’ll cover in this lesson

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What we’ll cover in this lesson

In this episode, we explore the fusion of AI and human expertise to enhance the nutritional profile and taste of food while reducing sugar content. We’ll also take a closer look at Givaudan’s proprietary AI tools, such as ATOM, and how they support sugar reduction without compromising consumer appeal.

A brief history of technology in the flavour and fragrance industry
Harnessing the power of AI
The role of technology and AI in sugar reduction
Examples of digital technologies
A case study using Givaudan’s proprietary tool ATOM (by Ben Kranen, APAC Principal Flavourist)

Watch the video

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Watch the video

Get ready to blur the boundaries between human intuition and digital technology to shape a sugar-reduced future.

Don’t have time to watch the full video now?

Brush up on some key facts by checking out the engaging content below.

In a nutshell

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In a nutshell

70 years ago, scientists working on isolating the source of contamination in a toothpaste inadvertently invented a technology that is a cornerstone of the modern food industry? What is it?

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What are some key ways in which AI is supporting sugar reduction approaches?

Identifying novel ingredients

Optimising ingredient combinations

Tailoring ingredient selection for specific products

Assessing cross-modal sensory interactions

Can you name the following Givaudan AI technologies?

A device that generates aromas
in real time, helping flavourists
create custom flavours quickly
based on customer inputs.

An interactive aroma dispensing
device that is placed in public
places to engage with consumers
and gather valuable input related
to their preferences and tastes.

An AI tool used to optimise
product recipes.

Four successful uses of ATOM at Givaudan to reduce sugar

Ingredient replacement	Product optimisation	Flavour matching	Exploring new directions
Replacement for sugar reduction, salt reduction, meat alternative, or dairy alternative scenarios.	Optimising product recipies to maximise consumer linking or brand fit.	Matching a target or reformulating a recipe to meet organic to all natural certification.	Identifying trending flavours or fragrances for line extensions of existing brands.