Creating clean label food experiences with natural colours
From soothing blues and greens to vibrant reds and earthy browns, colours stimulate the senses. They entice us to buy certain products and help create a multisensorial food experience.
As European consumers shift to healthier, more natural products and plant-based foods, natural colours provide a rainbow of opportunities.
According to our research, colours influence purchase decisions for 55% of European consumers. However, because consumers associate different colours with different properties, it’s important to correctly match the product and the hue.
Developing the perfect colour requires special expertise
Providing bright, vibrant colours for different types of products requires specialist knowledge and support. That’s where we can help. Our VegeBrite® range of clean-label colouring foodstuffs is sure to stimulate your imagination!
Come co-create with us! Discover our latest consumer colours research, along with our vast sourcing network, wide variety of raw materials, global processing capabilities and in-house regulatory and technical expertise.