Gaia collection, inspired by nature
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Imagine standing in the middle of a forest, surrounded by wonderful vegetal scents and soothing sounds. Now, imagine being at the beach, hearing the waves crashing and feeling the salty sea. And finally, picture yourself enveloped by the earthy and refreshing smell of nature after the rain.
Introducing the Gaia collection, inspired by the wonders and healing power of these environments and revitalising our bond with nature through our most primal sense: smell.
Unlocking the power of nature
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Unlocking the power of nature
Over the last years, people all over the world have been making efforts to reconnect with nature and spend more time outdoors. Mental wellbeing has become a priority and consumers are seeking a more authentic way of life.
At Givaudan, developing olfactory solutions inspired by nature is a key part of our purpose of ‘creating for happier, healthier lives with love for nature’ and our 2025 strategy. Geogaia™, Phytogaia™ and Thalassogaia™ have been created according to our Naturality Guide™, which help us to design fragrances in a nature-conscious way.
Our Gaia collection covers various scented spaces and enables our customers to answer the growing demand for planet-friendly experiences that blend wellbeing benefits with green claims, across all product categories.
The Gaia collection contains 100% natural ingredients and/or are 100% biodegradable.
Watch the video
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“When it comes to creating new technologies, we believe that nature has all of the answers we need – we just need to listen and look around us. This is exactly how we arrived at our Gaia collection, capturing the essence of the forest, the sea and nature after a rainfall, and transform these calming natural spaces into fragrances.”
Philippe, Global Head of Fragrance Technology
Explore the Gaia collection
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The Gaia collection
Geogaia™
Phytogaia™
Thalassogaia™
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Capturing the ‘after the rain‘ delight
Geogaia™ draws inspiration from petrichor, which is defined as the smell that comes from the ground when rain falls after a dry period. Grounding, refreshing and serene, this distinctive scent unlocks soft nostalgic memories and is considered as a relaxing smell. Geogaia™ exudes vibrant green and earthy tonalities to compositions.
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Bottling the forest bathing trend
Inspired by the Japanese art of forest bathing or ‘Shinrin-yoku’, soaking up the sights, sounds and serenity of the forest is believed to improve our mood, reduce fatigue, and boost immunity, due to the tree’s emission of natural chemical substances called phytoncides. Phytogaia™ transmits these wellbeing benefits of phytoncides to perfumery through fresh, zesty and woody notes.
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The call of the sea
Thalassogaia™ draws on the ancient practice of thalassotherapy, mimicking the composition of the marine environment and is designed to trigger the calming feeling of being near, on or in water. To understand the link between oceanic atmospheres and compounds in perfumery, we carried out detailed research in coastal locations using our ScentTrek™ headspace technology, translating the olfactive watery and herbal nuances.