SaniScent™: better wellbeing with the hygiene power of fragrances
At Givaudan, our mission is to create scent innovations that not only smell great, but also deliver the benefits consumers are looking for.
That’s why we are launching SaniScent™: a comprehensive technology platform for developing beautiful fragrances with hygiene-enhancing positioning.
Answering consumers’ new needs
People are purchasing more cleaning products than ever, including hand sanitisers, surface cleaners and laundry detergents. But today’s consumers don’t just want hygiene; they also want additional benefits such as environmentally friendly products with sensorial, emotional and wellbeing benefits. This requires a unique mix of innovation, perfumery expertise and scientific research.
Fragrance enables a sense of hygiene because it reaffirms the functional aspects of safety and efficacy, while also bringing emotional benefits.
83%
of consumers say they are washing their hands more.
39%
of consumers are doing more laundry.
48%
of consumers are buying more liquid soap.
47%
of consumers are buying more surface cleaners.
Source: Covid Tracker 2020 Study (France, UK, Germany)
Designing for happier, healthier lives
Givaudan’s brand-new SaniScent™ platform brings together our diverse array of technologies to boost the hygiene profile of any product category, with unlimited olfactive directions.
“Our research shows that consumers expect hygiene products to offer safety and efficacy, but also sensorial benefits (sight, smell, touch) and a sense of wellbeing. Our new SaniScent™ platform helps customers to respond to those needs, while reflecting Givaudan’s purpose of creating for happier, healthier lives.”
Philippe, Head of Global Fragrance Technology, Fragrance & Beauty
The SaniScent™ platform includes six versatile pillars, answering a wide range of hygiene‑related consumer needs
SaniScent™ Pure
Enhancing the hygiene power of our fragrances.
A unique blend of perfumery ingredients exhibiting as secondary benefits, antibacterial activity and the potential of reducing virus viability.
SaniScent™ Protect
Bacteria and fungi growth inhibition fragrance technology.
Our proprietary technology with a bacteria and fungi growth inhibition secondary benefit. It can be used with a wide variety of olfactive directions and has been optimised for cosmetics and personal care products.
SaniScent™ Essential Oils
Conveying the hygiene message through a collection of essential oils.
Micellar fragrances
A gentle clean beyond skin cleansing.
Hygiene heart capsules
Boosting the hygiene profile of our capsules.
Phytogaia™ hygiene collection
Natural purification by phytoncides
Ready to get started?
With our unique capabilities, creativity and consumer insights, Givaudan has everything you need to design winning hygiene fragrances.
Contact us to find out more about co-creating with our experts and the SaniScent™ technology platform.
