Givaudan launches Myromi™: a patent-pending handheld aroma delivery device for co-creation with customers

Givaudan announces the launch of Myromi™, a patent-pending handheld aroma delivery device controlled via smartphone.

The technology facilitates real-time engagement, enabling users to create new aroma profiles while collecting valuable consumer feedback through a customised digital interface.

“Myromi™ adds to our growing suite of digital tools for collaborating with customers to speed up product development. Once connected, users can explore saved aroma profiles, create new blends, leave comments, enter liking scores and fill out surveys. These capabilities eliminate much of the guesswork involved in formulation. From quickly determining product development direction to landing on the right flavour profile, the device is already delivering results.” 

Fabio Campanile, Global Head of Science & Technology, Givaudan Taste & Wellbeing

Traditional methods of gathering consumer feedback can be costly and slow, leading to development delays and reduced chances of success. Myromi™ tackles some of the biggest challenges faced by product developers through:
 

• Instant feedback
  Myromi™ enables users to capture real-time reactions from customers and consumers.  Aromas can be blended and adjusted on the spot through the easy-to-use interface.
   
• Simplified flavour concept development
  With up to eight flavour channels, Myromi™ aromas can be mixed and matched effortlessly. This means different combinations can be tested in real-time, speeding up the development process.
   
• Shared vocabulary
  Myromi™ can be used to help consumers and formulators understand what terminology to use when describing a flavour profile, making feedback easier to interpret.
   
• Portability and accessibility
  Myromi™ is lightweight and portable, allowing it to be used anywhere— in the lab, office, or on the road.
   
• Cost-effective co-creation
  Myromi™ offers an easy and affordable way to involve audiences in co-creation, ensuring valuable insights are gained efficiently.

Throughout 2025, the technology will gradually be rolled out within Givaudan for customer use. With Myromi™, Givaudan is committed to helping customers create food experiences that resonate with their consumers. By increasing engagement throughout the product development process, this innovative device empowers creators to co-create flavours that accurately reflect ever-evolving consumer desires.

Learn more about the device in this short video.

About Givaudan 
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2024, Givaudan employed over 16,900 people worldwide and achieved CHF 7.4 billion in sales with a free cash flow of 15.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people's health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.

About Givaudan Taste & Wellbeing  
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. This is Givaudan. Human by nature. Learn more about how we are shaping the future of food at www.givaudan.com/taste-wellbeing.

For further information please contact
Eve Landen, Taste & Wellbeing Communications
E eve.landen@givaudan.com