Givaudan Active Beauty launches PrimalHyal™ Hydra[+], a novel hyaluronic acid that redefines the hydration gold standard

Givaudan Active Beauty expands the boundaries of skin hydration with the launch of PrimalHyal™ Hydra[+], a new cationic hyaluronic acid (HA) crafted by white biotechnology. This unique cosmetic active outperforms standard HA hydration benefits by at least a factor of 2, bringing never-before-seen moisturising efficacy to both rinse-off and leave-on applications. 

Hyaluronic acid is one of the best-known active ingredients available on the cosmetic market and trusted by consumers globally. This hero molecule is now formulated in all beauty product categories -- from skin care to hair care, body care and even make-up -- as consumers seek hydrating properties across all beauty steps from cleansing to caring. As dehydrated skin is one of the main concerns of consumers globally, they are now looking for fast and efficacious hydration. 

“PrimalHyal™ Hydra[+] establishes a new gold standard in terms of hydration as it demonstrates significantly better performance than other grades of “native” HA, from various molecular weights, both in rinse-off and leave-on applications. By modifying the charges of the molecule, we were able to boost its adhesion and affinity for the surface of the skin. That is why it works so well, even in rinsed formulas, after just one application. And amazingly, we have been able to demonstrate that the benefits are maintained for up to 4 days after stopping the treatment.”

Mathias Fleury, Head of Category – Actives for Active Beauty

Several clinical tests versus placebo, in different application formats (shower gel, lotion, sheet masks) established that PrimalHyal™ Hydra[+] at only 0.1% is able to: 

• Provide instant skin hydration in just one application, both in rinse-off and leave-on applications
• Bring long-term skin hydration with prolonged use
• Reinforce skin barrier function by increasing lipid and protein production
• Maintain hydration benefits for up to 4 days

Would you like to give it a try? To demonstrate the efficacy of PrimalHyal™ Hydra[+] in both rinse-off and leave-on applications, we have specially formulated two inspiring concepts:

• S3D® HydraSplash Shower, a water-activated in-shower gel designed to be applied on wet skin to moisturise, soothe (BisaboLife®) and maintain hydration of the skin.
• S3D® HydraSplash Mask, a sheet mask made with 100% degradable fabric and over 99% natural origin content offering hydrated and brightened (Masknyl™) skin after just one application.

To learn more about our new ingredient, we invite you to visit us at our booth (L50) during in-cosmetics Global taking place in Barcelona (Spain) from 28-30 March 2023, or connect to uxbeauty.givaudan.com, our digital platform dedicated to cosmetic ingredients.