New Red 1805

The vegan red pigment for make-up

Givaudan Product

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Proudly crafted by green fractionation, New Red 1805 is a vegan high performance red pigment for use in make-up formulations. This powder offers a sustainable alternative to synthetic red pigments, while creating new possibilities to answer the growing trend for healthier and cleaner beauty.

Activity

  • Strong antioxydant properties;
  • Protection of the fragile lip skin from free radicals;
  • Vivid colour and high coverage.

Applications

  • Make-up formulations
Origin
Visual carrier

Regulation

INCI China IECIC
Vegan
ISO 16128 100% natural origin content

Associated claims

Visual attractiveness