Sweet Life: tasty sugar reduction solutions

The science of sweetness

Science never stops for Givaudan, especially when it comes to flavour. Our genius team understands the taste receptors, the chemistry of sweet compounds and the perception of sweetness. Our team is at the forefront of innovation in sweet taste.

Through careful investigation of customers’ sugar reduction needs, we can create tailor-made alternatives for sweet applications, which will work alongside a wide array of sweeteners and food ingredients.

Crafting the right formula

No high-intensity sweetener tastes like sugar, and Givaudan’s unparalleled expertise in masking off-notes and off-tastes and in sweetness modulation ensures the final product always tastes great. Our already-comprehensive palette of innovative formulas grows day by day as our scientists continue to explore what nature has to offer. New plant extracts bring about novel ingredients for sugar replacement that others may miss. Our deep understanding of the science behind sugar and sweetness satisfaction never fails to deliver the best flavour solution.

1. Health Focus 2018 International Trend Study

Meeting your sugar reduction challenges

Let us work with you and identify your goals, and the specificities of your food or beverage application. Whether you are launching or optimising a beverage, a yoghurt, a plant derived yoghurt, a nutritional drink, a cookie, an ice cream or to reduce sugar in your products and boost other nutritional benefits, all without compromising on flavour.

We aim to match the taste and feel of sugar wherever possible, staying true to your product and maintaining consumer preference.

But in many instances, full sugar is no longer the benchmark, and consumers are looking for less sweet yet great tasting products. So, Givaudan is also ready to deploy its full array of solutions to go beyond sweetness intensity and to achieve delicious and exciting new alternatives consumers will prefer over the full sugar version.

The sensory sweet spot: Sense It®

Exclusive to Givaudan, Sense It® is a sensory tool that gives unique insights into consumers’ taste experience. Going beyond traditional descriptive profiling, Givaudan incorporated the Holistic Profiling approach that allows a deeper understanding of consumer’s perceptions of foods and beverages.

Discerning how consumers experience sweet tastes – and sugar-reduced/sugar-free products – our application scientists and flavourists can first quantify and then rebuild to make well-rounded, balanced and impactful choices, without adding back the sugar.

This one-of-a-kind capability enables Givaudan to fine-tune our formulas for the real world and, ultimately, provide a full taste experience for consumers.

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