Co-creating memorable food experiences while keeping costs in check

Maximum value without sacrificing taste

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85% of consumers say the cost of living crisis has affected how they buy and consume food.

As consumers tighten their belts, they’re looking for products that offer maximum value without sacrificing taste. Fortunately, we provide a variety of solutions to help you innovate iconic products – like ready meals, crisps and baked goods – so you can offer your customers memorable food experiences, while keeping your costs – and theirs – in check. The key is understanding how consumers’ needs are evolving.

Meet the foodies

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Meet the foodies

Our latest proprietary research captured insights from over 5,000 consumers across six European markets. We identified four foodie profiles that can help companies respond to opportunities to reimagine their savoury snacks, ready meals and baked goods.

Tradition Twister
‘Make it familiar’

Food experiences must be:

Traditional
Familiar
Affordable

Convenience Explorer
‘Make it easy’

Food experiences must be

Quick
Easy
Visually appealing

Wellness Seeker
‘Make it natural’

Food experiences must be:

Natural
Good for their body and mind – and people and planet

Experience Pioneer
‘Make it exciting’

Food experiences must be:

Immersive
Different
Fun

The foodie quiz

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The foodie quiz

Which foodie are you?

Discover our concepts

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Discover our concepts

From Mediterranean flavours and a unique Japanese experience to triple-layer chocolate cake and dirty fries, our concepts are tailor-made to reflect what our four foodie profiles are looking for.

Italian Delight

Mitigate the rising costs of tomatoes and meat with these classic meatballs in an authentic rustic tomato sauce.

Japanese Experience

Cabbage, dashi and an authentic Japanese fermented flavour will take your tastebuds on a journey.

Indian Delight

An exotic fusion of meat, lentils and fragrant rice at a 40% ingredient cost saving.

Dirty Fries

Delicious fries topped with pink mayonnaise and onion. Clean-label ingredients make this the perfect guilt-free ready meal.

Cheese & Pink Pickled Onion

An iconic crisp flavour with a fresh, tangy and slightly sweet twist with a cost-effective low sodium solution.

Greek Feta Salad & Red Onion Crisps

Rich and refreshing Mediterranean flavours cater to refined palettes with a lower salt and fat content.

Pure Indulgence

Delight chocolate lovers while keeping cocoa costs in check with this decadent triple-layer chocolate cake.

Espresso Martini

Reimagine a trendy cocktail as a social media-worthy espresso martini cake with a cost-effective vanilla replacement.

Get your free pack

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Hungry for more? Get your free pack

Find out more about how you can reimagine your iconic products to offer consumers memorable food experiences while keeping your costs in check.

This is what you’ll get