Givaudan grows its sustainable palette of fragrance precursors with the launch of Scentaurus™ Melrose
A fresh, floral and biodegradable new precursor that delivers a long-lasting rosy green scent
Givaudan, a global leader in fragrance and beauty, announces the addition of a new precursor to its sustainable Scentaurus™ family of fragrance molecules. Scentaurus™ Melrose is a biodegradable molecule that delivers a long-lasting floral green effect with honey and linden blossom facets, and high-performance floral fresh rosy signals with powdery anisic undertones.
A fragrance precursor is designed to release fragrant molecules upon exposure to a natural external trigger such as oxygen, light, or humidity in the air. It is a novel way of formulating that reinvents fragrance architecture by delivering some notes at later stages in order to satisfy consumer needs for performance and long lastingness.
Scentaurus™ Melrose adds to the existing family of fragrance precursors first introduced in 2006 with Scentaurus™ Tonkarose, the first light cleavable precursor in the perfumer’s palette, and the first to release two different odorants. The palette has grown to currently include Scentaurus™ Tonkarose, Scentaurus™ Clean, Scentaurus™ Juicy and Scentaurus™ Berry, each with a versatile olfactive profile that expands and enhances the cross-category creative range of Givaudan’s perfumers.
In line with the Company’s sustainability ambitions, Scentaurus™ Melrose was developed according to the Principles of Green Chemistry using Givaudan’s proprietary FiveCarbon Path™. This exclusive research and development process brings an eco-minded approach to continuously improve the palette of fragrance ingredients by using materials based on renewable carbon while improving processes to reduce carbon and energy input.
“The first time I smelled Scentaurus™ Melrose, I found myself back on the French Riviera where I grew up, amidst the mimosa fields with their delicate combination of green, floral and powdery notes. In addition to its obvious green and honey notes, Melrose has a soft, powdery floral facet, making it an amazing precursor for adding a natural green floral character to any creation.”
Paolo Andriollo, Givaudan Perfumer
Scentaurus™ Melrose is one example of a tailored solution creating for happier, healthier lives while bringing Givaudan Fragrance & Beauty a step closer to achieving a biodegradable fragrance palette by 2030, and supporting the Company’s broader ambition of being climate positive by 2050.
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our clients we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com
