Givaudan joins forces with COMET to expand its gut-friendly fibre offering with natural, upcycled fibre Arrabina®

Agreement meets consumer demand for products to support gut health, while providing innovative, nutritious food and wellness experiences

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Givaudan today announced an agreement with food ingredients company, COMET, to become an authorised distributor of its natural, gut-friendly fibre Arrabina®1 for the US market.

Arrabina® is a gluten-free wheat fibre extract2, with a naturally diverse and unique composition. Unlike other isolated fibres, Arrabina® is a unique mix of prebiotics as found in nature, including arabinoxylan and lignin, and is bundant in polyphenols. This dietary fibre is shown to have a microbiome-modulating effect3 and exceptional tolerability, even at three servings daily4.

Consumers are increasingly becoming aware of the role of the gut in their wellbeing. 72% of consumers say that digestive health is an important aspect of their overall health5. But 90% – or 300 million Americans – fall short of the fibre consumption needed6, leading to increased demand for innovative nutraceutical and food and beverage products.

“We are delighted to collaborate with COMET and offer its unique, natural fibre that is sustainably sourced. We selected COMET’s Arrabina® as it allows our customers to enhance the nutritional value of their products and deliver innovative food experiences with gut health benefits.”

Timothee Olagne, Health and Nutrition Category Director, Givaudan 

  
“As we enter into our second year of full-scale production, we are excited to collaborate with Givaudan to expand our market reach for Arrabina®.”

Loula Merkel, CEO of COMET

Arrabina® is stable, making it a suitable ingredient for a variety of applications. This sustainable fibre is upcycled certified, has a low carbon footprint and also uses renewable energy for production. The new ingredient complements Givaudan’s oat prebiotic fibre, OatWell™, providing a portfolio of fibre ingredients to address the growing consumer demand for gut health solutions.

 

  1. Arrabina® is an upcycled wheat fiber extract containing a mix of arabinoxylan, oligosaccharides and medium chain polysaccharides

  2. Gluten-free wheat fiber extract refers to wheat that has been processed to allow this food to meet the Food and Drug Administration (FDA) requirements for gluten-free foods.

  3. Ex vivo model of intestinal fermentation, Cryptobiotix study, data on file (2024)

  4. Chen O et al., The Effect of Arabinoxylan on Gastrointestinal Tolerance in Generally Healthy Adults: A Randomized, Placebo-Controlled, Crossover Study. Curr Dev Nutr. 2021 Jun 7;5(Suppl 2):304.

  5. IFIC consumer study

  6. Miketinas, D., Tucker, W. J., Douglas, C. C., & Patterson, M. (2023). Usual dietary fibre intake according to diabetes
    status in USA adults – NHANES 2013–2018. British Journal of Nutrition, 1–9.

Editor’s note
Givaudan will showcase Arrabina® through a high protein, fibre-enriched drink at booth 5355 at Supply Side West in Las Vegas on October 30 & 31, 2024, allowing visitors to experience it for themselves.

About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2023, Givaudan employed 16,260 people worldwide and achieved CHF 6.9 billion in sales with a free cash flow of 13.3%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.

About Givaudan Taste & Wellbeing 
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game changing innovations in food and beverage. This is Givaudan. Human by nature. Learn more about how we are shaping the future of food at www.givaudan.com/taste-wellbeing.

About COMET
COMET is an award-winning food ingredients company based in London, Ontario, and Schaumburg, Illinois. COMET is the only company with the IP and expertise needed to perfect nature’s best fibre, arabinoxylan, an FDA-recognised fibre with superior tolerance in the gut with prebiotic health benefits. COMET’s proprietary line of Arrabina® arabinoxylan dietary fibres are upcycled certified and can easily be added to any food or beverage application. To learn more about COMET, visit https://comet-bio.com/.

For further information please contact
Carla Landon, Taste & Wellbeing Communications, Givaudan 
E carla.landon@givaudan.com

Hannah Ackermann, VP of Marketing at COMET
T +1 317 750 7158
E hackermann@comet-bio.com

Laurence Cooper and Zahra Ahmed, FINN Partners  
E givaudanFINN@finnpartners.com