Nourishment for creativity and innovation stems from deep understanding that is cultivated over time and through investment in purposeful research.
The inspiring history of Givaudan fragrances is best defined as one of mentors and milestones, vanguards and vision that has spanned generations and traversed numerous, cultural, fashion and fragrance trends since 1796.
The past is marked by a stream of scientific discoveries and creation of fragrances, now classic, that have been led by some of the most renowned and brilliant minds in the industry. Givaudan's legendary Perfumery School has established the highest standard of perfumery training and a comprehensive understanding of the art and language of perfumery.
Miriad® 2.0 is an interactive programme that has revolutionised fragrance consumer understanding. It collates in-depth ingredient, consumer and market information into a single, globally-accessible resource. This helps to nourish our ever-expanding knowledge base, which continually enriches the creative process and the potential of our clients' brands.
This unique heritage, and the longevity of our accumulated knowledge and worldwide cultural insight, attest to the depth of our human sensory experience and commercial success.