Fragrance makes people feel better. No where is this more important than in the personal care products we use every day. Whether in a soap, shower gel, shampoo or deodorant, fragrance is vital; it refreshes, it soothes, it reassures. It is part of the enjoyment of using the product.
Givaudan's global network of perfumers, fragrance evaluators, marketing and technical experts design fragrances that communicate with people in everyday situations; whether that be in São Paulo, Shanghai, London, Paris or New York. We are driven by our own incessant curiosity to research the relationship people have with scent every where in the world.
In personal care products the synergy of art and science combine to deliver meaningful perfume experiences; a zesty burst of freshness in the shower, a creamy richness for a hair product, an intensely relaxing invitation to sensory indulgence in the bath. All are delivered at precisely the right moment thanks to product application research that tests when a perfume is most noticeable, how it fills the room and whether it can still be noticed on skin and hair when dry. We worry about the detail that defines successful brands and our ever-expanding knowledge base continually nourishes the creative process.