Whispering reassurance of a job well done, fragrance plays an essential role in functional products; whether it be a wonderful bonus whilst doing a mundane chore, or a fresh reminder that all is clean and safe.

The home care teams at Givaudan are experts in 'clean' and 'fresh'. Our consumer understanding programmes highlight the differences, and similarities, in the fragrances that people all over the world prefer in cleaning products.

Keeping the smell of clean in the home is also our obsession. Fragrance technologies target unpleasant smells to actively remove malodour, or to increase the long-lasting effect of delicate aromas – we are expert in fragrance performance. Whatever the job to do, the product format, colour or shape, our technical and creative knowledge ensures the world smells fresh and clean!