The joy of freshly laundered clothes, towels and bed linen is in the fragrance and the feel. People everywhere appreciate freshness and softness when wearing clean clothes.

Designing fragrance for fabric care products is a challenge that brings scientists and perfumers together at Givaudan. Their knowledge can create fragrance that stays on the cloth throughout the wash cycle and is still noticeable when worn.

Our fragrance experts talk to consumers all over the world about washing – whether it be sophisticated European tumble-drying, line-drying on a balcony in Shanghai, or hand washing in South Africa, the conversations give Givaudan valuable insight into consumer expectations.

One thing we know is that the right fragrance communicates freshness and softness to people wherever they are, however they do their laundry. Our experts know how to make fragrance communication part of brand success.