The beverage consumer desires a convenient ready-to-drink (RTD) beverage option that fits into their healthy lifestyle. A drink which is relaxing, refreshing and sophisticated – for example, a beverage which provides them with an authentic Chinese green tea flavour experience. Just a standard black or green is not enough anymore.

Ready-to-drink tea remains one of the most dynamic soft drinks sectors in the global market, it is important that you make the right decisions to secure your place ahead of the competition. Consumers expect authentic taste and lots of variety.

TasteEssentials™ Tea is a unique programme that provides you with signature, authentic tea flavours and tastes. By understanding the basics of what makes an outstanding tea profile, we can offer a comprehensive suite of flavours, from the fundamental flavours of green, black, red white, flower – as well as varietals of these fundamental types such as Dragon Well (Long Jing), Oolong, Silver Needle, or Osmanthus.

By understanding both the profile drivers and the flavour components used to create different tea varietals, we can perfect the subtle notes that make a product special and differentiating for the market.

Givaudan has tea flavour creation expert's right in the heart of the global tea culture – in Tokyo, Singapore, Shanghai and Mumbai. We explore the green tea fields of Hangzhou China looking for the gold standards in green tea. The skill, local knowledge, and understanding of profiles that may be completely unknown in other parts of the world are at our fingertips. We bring this knowledge to other regions to modify and fine-tune the profiles for each country's taste preferences. 

With our TasteEssentials™ Tea programme, we can enhance a standard tea profile using our flavours and taste ingredients, revolutionising it into almost any unique tea varietal with a distinct flavour profile. By doing this, we can deliver an authentic taste experience for your consumers that breaks new boundaries for your brands.