MARKETING AND CONSUMER UNDERSTANDING
Givaudan's world-class marketing teams help drive and focus the complex fragrance and flavour development processes towards products that will best meet our customers' goals – and the needs of their consumers.
Our global, regional and local marketing teams work with sales, creation, technical and other Givaudan departments to ensure we deliver best-in-class product and services to our clients and to inspire new developments and ways to add value.
This is accomplished by analysing emerging socio-demographic, consumer lifestyle, sensory, product development and market trends, with an eye towards converting this intelligence into actionable fragrance and flavour development insights.
Our marketing teams have a key role in shaping and building the image of Givaudan flavours and fragrances worldwide.
Some of the roles in our Marketing organisation:
- Local, regional and global marketing management
- Regional and global product management
- Consumer understanding management
- Sensory management
- Marketing services management
- Category management